PASS-SURE SALESFORCE-MARKETING-ASSOCIATE–100% FREE VALID EXAM REGISTRATION | RELIABLE SALESFORCE-MARKETING-ASSOCIATE STUDY NOTES

Pass-Sure Salesforce-Marketing-Associate–100% Free Valid Exam Registration | Reliable Salesforce-Marketing-Associate Study Notes

Pass-Sure Salesforce-Marketing-Associate–100% Free Valid Exam Registration | Reliable Salesforce-Marketing-Associate Study Notes

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 2
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 4
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Salesforce Certified Marketing AssociateExam Sample Questions (Q76-Q81):

NEW QUESTION # 76
The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address.
Which attribute should an associate use to uniquely identify each family member?

  • A. Full Name
  • B. Subscriber Key
  • C. Primary Key

Answer: B

Explanation:
In the scenario where the marketing team at Northern Trail Outfitters wants to send birthday discount coupons to recipients and accommodate family members who share a single email address, the most appropriate attribute to use for uniquely identifying each family member is the Subscriber Key. The Subscriber Key is a unique identifier in Salesforce Marketing Cloud that allows for the differentiation of individuals even if they share the same email address.
By assigning a unique Subscriber Key to each family member, the marketing team can ensure that personalized content, such as birthday discounts, is appropriately targeted and managed for each individual, regardless of the email address being shared. This approach allows for more personalized and targeted marketing efforts, enhancing the customer experience and engagement.


NEW QUESTION # 77
A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?

  • A. Trailblazer Community
  • B. Trust site
  • C. Salesforce+

Answer: A

Explanation:
The Trailblazer Community is Salesforce's dedicated community site where Marketing Cloud users can engage with each other, ask questions, and share knowledge on various Salesforce topics. It's an ideal resource for associates who wish to follow specific Marketing Cloud Engagement topics and connect with other users.
* Why Not Salesforce+ or Trust Site: Salesforce+ is focused on video content, and the Trust site is used for checking system status and availability. The Trailblazer Community is tailored specifically for user collaboration and topic discussions.
* Salesforce Documentation Reference: Explore the Trailblazer Community for engaging with other Salesforce users.


NEW QUESTION # 78
A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?

  • A. Tab
  • B. Comma
  • C. Pipe

Answer: B

Explanation:
For importing a CSV (Comma-Separated Values) file into a data extension, the most appropriate delimiter is a comma. CSV files are structured with each data field separated by a comma, and each record is on a new line. When importing such files into Salesforce Marketing Cloud, selecting a comma as the delimiter ensures that the system correctly interprets the separation between individual data fields, allowing for accurate data mapping and importation into the specified data extension.


NEW QUESTION # 79
What impact does a field marked as Nullable have when importing a file into a data extension?

  • A. The field is NOT required in the file being imported.
  • B. The field is required but can have blank values.
    C The field only accepts true or false values.

Answer: A

Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record.
This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.


NEW QUESTION # 80
Northern Trail Outfitters wants to send follow-up messages to shoppers that have added items to their shopping cart online but have yet to complete the transaction.
In a journey, how should an associate control repeat messages?

  • A. No Re-Entry
  • B. Re-Entry only after exiting
  • C. Re-Entry Anytime

Answer: B

Explanation:
To manage follow-up messages in a journey, the "Re-Entry only after exiting" setting allows contacts to re- enter the journey after they have fully exited it. This is ideal for controlling repeated messages in scenarios like abandoned cart follow-ups, where you want to avoid sending repeat messages too frequently.
* Why Re-Entry Only After Exiting is Ideal: It prevents contacts from re-entering the journey repeatedly while they are still in it, reducing potential customer frustration from receiving redundant messages.
* Salesforce Documentation Reference: See Journey Builder Entry Settings for further insights.


NEW QUESTION # 81
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